I recently signed up for my first Groupon campaign. It’s a great way to advertise without paying an exorbitant amount in advertising dollars. You sign-up for a campaign and they do all the work for you. Of course you are offering a discount on your services or item, and then they take a (large) portion of that. At the end of the day, I’m making about 25% of my normal price. Again, I’m OK with that because it’s all about letting people know about my services without a ridiculous outlay of funds.
The thing that got me all in a tizzy was the voucher sample they sent once the campaign was approved. My deal is $15 for a $30 psychic tarot reading. The deal page looks fine, but the voucher showed: “$30 worth of Fortune Telling”.
I took one look at it and thought, “Oh no way. This is NOT how I wish to present myself to the world. Who even uses ‘fortune teller’ anymore?!” For me, the term conjures up images of dried-up, spooky, old ladies in a poorly-lit tent, giving dark readings of impending doom.
My readings are enlightening, spiritually-uplifting, positive and most-importantly they are validating for the person I’m reading for. I’m not telling their fortune. I’m reading the person’s energy. Let’s be honest, not everybody is fortunate, but my delivery shares opportunity and enlightenment on situations that might not normally be seen.
I have set up tents at art festivals in the past, and I have been treated as a “novelty” in those situations; however, I don’t wish to be viewed in that light as I seek new clients. In those instances, I had my fair share of people seeking truth and others wanting to see me dance like an organ-grinding monkey. My chosen profession, one that I had to (and still do) study and practice for many, many years is most assuredly not an oddity. I am a resource to help others gain a sense of clarity and focus with certain life situations. I am a conduit for divine information, so the last thing I want is for potential clients to see me as nothing more than entertainment and a diversion. I’m seeking clients who truly need what I have to offer. Groupon’s verbiage would not help me attract the clients who need what I am fully prepared to do, which is spiritual guidance.
Luckily, Groupon was very responsive when I called them this morning. The person I spoke with was just as confused as I was by the voucher verbiage, so she changed it right away. Hey Groupon. The 1940’s called. They want their antiquated term back.